The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.
How to use a Hashtag
Be specific when using hashtags
Try and hone in on a passionate community that shares an interest in one specific theme. The more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement. If you don’t have your own business hashtag, find one or two existing ones that really fit the photo.
Resist Using #Too #Many #Hashtags:
Using too many hashtags can make it difficult to follow the conversation it is supposed to influence and can disrupt the engagement you are trying to facilitate with your fans.
Do come up with relevant, unbranded hashtags
Brand hashtags shouldn’t have to mention your brand name, but should represent your brand and what you stand for.
Keep Your Hashtags Short:
#IfYouDoSomethingLikeThis, your fans could get confused on your topic (like #AGBWonDance). Remember, you only have 140 characters, make them count.
Utilize the Power of the Hashtag
While the previous rules may scare you away from attempting to use hashtags – don’t let them! Hashtags are a wonderful and powerful tool that can boost your tweet from being average to being great. Coming up with a quirky and unique hashtag can lead you to viral success or a campaign you can reuse in the future!
No Hashtag Hijacking
A Hashtag Hijacker is someone who uses a hashtag that has nothing to do with the post’s subject.Ie. the hijacker is just trying to sneak their way into the hashtag’s search results.
It’s basically just another (and very douchy) form of spamming.
While you are at it, try referencing this article with sensible hashtags on your favorite social network